End of Year Planning for a Successful 2025

People have a natural tendency this time of year to think about what they accomplished over the last 12 months, and what they want to do with the next 12. As business leaders, however, I would argue that we owe it to our customers, our employees, and even ourselves to...

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The Dangers of Setting Unrealistic Growth Targets

I’ve been having lots of conversations with senior leaders lately discussing whether they have the right people on their team to hit their growth targets. This is an incredibly important topic (and something I’ll touch on in a moment), but before you analyze the...

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Case Study: Market Segmentation

Overview The client had a broad portfolio of capital equipment healthcare products, maintenance agreements and financial service offerings. The products were designed for a continuum of variably sized customers in an array of different medical specialties. There were...

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Recent Posts

Bridging the Information Gap: SMBs vs. Technology Vendors

By taking a strategic approach to purchasing technology solutions, SMBs can level the playing field and make informed decisions that drive growth and innovation, more commonly held by large enterprises with dedicated IT teams and procurement departments.

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